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Old 06-11-2018, 07:48 AM   #1
rjw1991A1
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Ihob

International House of Boondoggle!
Changing it's marketing brand from pancakes to burgers. The "New Coke" marketing flop of the twenty first century.
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Old 06-12-2018, 12:59 PM   #2
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Supposedly it will be a short-time change. But why? Seriously, they already do pancakes and breakfast well. Why mess with that? I've never had a burger there, nor do I imagine I ever would. No matter what time I got to IHOP there is just one meal on my mind -- breakfast.
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Old 06-12-2018, 01:58 PM   #3
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International House of Boondoggle!
Changing it's marketing brand from pancakes to burgers. The "New Coke" marketing flop of the twenty first century.
Seeing the thread title, I just thought ole RJW put a "B" where a "P" was supposed to go. But, no, it was IHOP that did that.
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Old 06-12-2018, 03:43 PM   #4
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Seeing the thread title, I just thought ole RJW but a "B" where a "P" was subbosed to go. put, no, it was IHOB that did that.
fixed it
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Old 06-12-2018, 04:07 PM   #5
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Question ????

????

Not terribly appetizing

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Old 06-12-2018, 04:13 PM   #6
rjw1991A1
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Source: IHOP
International House of Pancakes changes it's logo from IHOP to IHOB.
IHOP got quite the buzz over the weekend as it teased major changes to its iconic brand, including swapping the last letter in its acronym from a "P" to a "b."

However, the company won't be actually changing its name to "IHOb." In fact, the whole thing was a marketing stunt introducing the restaurant's new line of burgers, which the company hopes will lure in diners during lunchtime.

The campaign went viral on social media, garnering the commentary of fellow restaurant brands as well as celebrities. However, buzz may not matter if the brand can't bump up its sales.

"Too many PR people and marketing professionals think of buzz as a real metric, and it doesn't matter how many impressions you get, how many retweets, how much you drive the conversation, how long you are trending, if it doesn't equate to sales," Dan Hill, CEO of Hill Impact, told CNBC. "The real metric will be do they sell more burgers? Do they get more traffic? Do they get new people to come t
A "marketing stunt". That makes me want to stay away from them even more!
https://www.cnbc.com/2018/06/12/ihop...-to-sales.html
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Old 06-13-2018, 06:01 AM   #7
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Burger King now Pancake King?

http://time.com/5310020/burger-king-...ing-ihop-ihob/
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Old 06-13-2018, 07:12 AM   #8
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fixed it
Thanks!
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Old 06-13-2018, 07:59 AM   #9
rjw1991A1
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Now that's knowing how to take advantage of your competition's boondoggle!
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Old 06-13-2018, 09:04 AM   #10
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You'd have to get J.P. Lemann and his 3G Capital group from Brazil ( same ones who are the biggest stockholders in A-B/InBev) to approve that first since they own BK.
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Old 06-13-2018, 09:07 AM   #11
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A "marketing stunt". That makes me want to stay away from them even more!
https://www.cnbc.com/2018/06/12/ihop...-to-sales.html
Sadly, I intended to "treat" DW to breakfast out for our 50th just recently and tried the Branson location. We went there twice....our first and last
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Old 06-13-2018, 10:22 AM   #12
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People are talking about it, so I guess they have partially accomplished their goal.
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Old 06-14-2018, 09:58 AM   #13
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Sadly, I intended to "treat" DW to breakfast out for our 50th just recently and tried the Branson location. We went there twice....our first and last
Way too many other, great local places in Branson for breakfast for me to go to any chain!
Think I went to the Branson Iflop one time. In the middle of a snow storm, and they were only thing open.
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Old 06-14-2018, 10:01 AM   #14
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People are talking about it, so I guess they have partially accomplished their goal.
With most of the comments I have seen and heard on every type of media I think backfired is more approiate than accomplished
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