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Should we hold over some of our advertising funds and apply them to a marketing plan in first quarter programs. As far as family activities we should not expect participation Mon.-Fri., but the market should focus on the seniors. Do we need more indoor water parks like at the dells?
Can we market the bus tours during a time with low traffic counts What is the primary draw for bus tours? Is it shows and shopping? If it is, these venues are heated and should have no problems with Jan.-Feb. activities.
Winter may seem cold to us, but our northern neighbors endure sub-zero temps as a norm.
It should also be noted that we are seeing a shift in our visitor profile in that we are seeing a trend for visitation within 300 miles on the rise.
Let's us MAKE it a great day
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